YouTube - it's not just for goofballs anymore. Like Facebook, it has crossed into the business and marketing world, which for some (those naturally creative-types) is enormously exciting and for others (those that are not) is downright daunting. On the plus side, it opens a whole new marketing arena where anything you do is fresh and exciting; and on the flip side, it opens a whole new marketing arena... sigh.

As a marketer, I often think of a line from the movie The Shawshank Redemption, in which a man, released from prison in the 1950's after 40 years, observes, "I can't believe how fast things move on the outside... The world went and got itself in a big darn hurry."

It often seems like just when we are rockin' and rollin' with today's "best" marketing tactics, something new comes along that throws a rock into our roll. As marketing dynamics continue to evolve with the growth of technology, smart businesses are having to explore more innovative ways to connect with their target audiences. Social media networking, while still popular, is beginning to seem "so last season". What's next? From the buzz they are generating, it seems that the next hottest marketing tools on the horizon are QR-codes (which was last week's blog) and the ever-popular, YouTube.

Today, I am going to share some ways you can use YouTube in your marketing to engage your target audience, and I'll give you some tips on creating a strong title...