Today's Chicago Tribune[i] had a provocative article about doctors who are sometimes so focused on medicine that they fail to catch socio-economic issues that are contributing factors or possible complications for treatment. According to the Chicago Tribune article, actors portraying elderly men with unexplained weight loss were sent for expensive cancer testing, and doctors in 78% of the cases failed to acknowledge or question his disheveled appearance and other cues that he was homeless. The article reminded me of a conversation I had with clients yesterday, about managing successful sales meetings and discovery sessions...