A Chicago-area teenager became a local hero after saving a boy from drowning on Monday in Wisconsin. His reward for this self-less act? A $2000 hospital bill.

The boy, who is uninsured due to a recent move, and his story made Chicago news on Tuesday, with his family reportedly expressing their incredulity that his good deed has left them with a huge medical bill. (No good deed goes unpunished, indeed.) By Thursday, the hospital announced that it had decided to waive the $2000 bill.

Now, there is no doubt in my mind that the hospital did the right thing. Stories without happy endings are like empty milk cartons in the frig - frustrating to experience; and never more so than in a tale of kindness and selflessness such as this. However watching the news unfold, (with my business and marketing hat on) left me with questions...